Black Friday, Small Business Saturday, Cyber Monday, Oh My!
In one weekend, you could easily generate three months worth of sales, if you plan properly. Shoppers are looking to spend BIG, and they are looking NOW! Yes, NOW! Have you seen the big box stores?! It’s not even Halloween, however, their Thanksgiving and Christmas displays are up. Let’s take our cues from them, businesses who have been in business for decades and make millions, here are some tips to get your boutique noticed and rolling in the dough.
- Plan your sales– Your deals should be very sweet for your shoppers, but they shouldn’t make you lose money; make sure to check your profit margins as you plan. Your Black Friday sales, should include door busters that are unbelievable deals on your most popular items, but end at a certain time. Free shipping on Cyber Monday specials are a deal breaker, so make sure you are able to offer it, as well as, mind blowing deals such as, 25%-40% off site-wide.
- Start NOW– I know, I know! It seems early, but I promise buyers are planning out what they want to buy now. They’re making their list and checking it twice, make sure they know that your boutique should be on their list. You certainly want to begin to use e-mail, social media posts, and ads to begin teasing clients with your offerings. As the date gets closer, post and email more frequently and more detailed about what the sales will be.
- Organize– Make sure you have increased your inventory, so that you don’t prematurely run out of product. Your store should be neat and holiday festive, and so should your virtual store. Give your homepage a facelift to make it holiday focused, featuring your deals, and also put together product bundles for gift giving. Make sure all of your codes work and that your server can handle the load of more traffic. Check your website and social media pages to make sure they are updated with your holiday hours. Research when the last day to ship in time for Christmas will be, and make sure to remind and alert your customers.
- Get Them in the Door– If you have a brick and mortar store, you want it to be packed all weekend. Customers tend to spend more in person, and they’re also likely to come back if they shop in person. As mentioned before, you want to offer door-buster deals, here are some other ideas to get them through the door.
- Early and/or late hours
- Gift wrapping
- Swag bags containing samples and deals from other stores for the first customers through the door
- Hot cocoa, coffee, and/or wine bar
- Personal shopper- Someone to help customers with their selections and point them in the right direction
- A TV with the game on- If there is a popular football game or any other sporting event that will be going on over the weekend, make sure shoppers know they will be able to watch it, even when they step out to shop with you.
- Provide a bonus for checking-in to your store on social media and also encourage shoppers to leave their e-mail addresses for more deals
Following these tips should help you have your best holiday sales yet! Let us know how it goes!