I get it, trust me I do! You work, five, six, maybe even seven days per week, ten hour days, plus your kids and their activities, your man. Let’s not even mention that you’re trying to get to the gym and hang out with friends every now and then; you don’t have time to post on social media, respond to questions, and look for clients!
Well, I’m here to help and be of a resource to YOU! I am TiAnna Anderson, Social Media Strategist and Digital Content Developer for Beauty Bosses like YOU! I develop content and editorial calendars for my clients all the time, and I’ll show you my process for the DIY beauty business owner.
You Don’t Need to Be Everywhere
There’s Snapchat, Twitter, Facebook, Instagram, LinkedIn, YouTube, and more popping up every month. It’s exhausting, especially on top of your busy schedule. Here’s the thing, you only have to be where your target client hangs out. Choose the top two platforms where your clients spend their time and make sure to show up there, but get creative!
Brand Your Beauty
Even if you’ve been in business for ten years, you can STILL brand yourself!
- What do you want to be known for?
- What do your clients enjoy most about being serviced by you?
- What do you do better than anyone else?
- What makes your business unique?
Maybe you know how to cut natural hair in its natural state, which is something many stylists don’t know how to do. Or maybe clients can expect a glass of wine or coffee bar when they come in to be serviced. Or possibly you specialize in restoring damaged hair and you advise clients on the health of their hair with each visit. These are the kinds of things, your unique selling proposition (USP), that will help you stand out and separate yourself from all the other stylists.
Your USP is what you should develop a good chunk of your content (social media posts, Lives, edited videos, graphics, pictures) around. Everyone should know what you’re about and what they can expect if they are serviced by you.
What Should I Post
You’re a stylist, so of course people want to see the styles, textures, and color you can do, but that’s not a strategy that will keep clients engaged and coming back. Your social media pages MUST show your personality, highlight your USP, be visually engaging, teach, entertain, and inspire. Whew! That’s a lot! I promise it’s not that hard. Let’s say your USP is creating custom color, here’s an example of how you can use that in a variety of ways.
- Write a blog post on your website about how to choose a hair color for your skin tone
- Take 3-4 key sentences from that blog post and develop them into 3-4 social media posts using your own pictures if you have them or stock photos that speak to your brand
- Let your audience know you will be going live to answer all of their color questions.
- Ask your client if you can film her color session (possibly offer a discount for her compliance) and develop an edited video complete with pictures of her color transformation
Schedule Your Content
We know you’re short on time, and not exactly sitting in front of a screen all day. There are many social media schedulers on the market for you to schedule your posts, and to your benefit, many of them are free. You could schedule your posts for one week, one month, or even a quarter at a time. Develop a loose editorial calendar for the year of things you want to talk about, and then develop posts based on those topics. Download our Beauty Biz Guide to get a social media calendar to help get you started.
We suggest having at least one post per day depending on the platform, however, you could probably do more posting per day for platforms, such as, Twitter and Instagram to keep the engagement with your target clients going. Also, don’t be afraid to reuse and repurpose content. Every follower will not see each post, so if you have a post that was very popular, definitely reuse and repurpose. If you have a post that did not get much engagement, possibly try posting at a different time or maybe re-wording; if it still doesn’t get much engagement, then don’t post it again. Most social media platforms use algorithms, and if they see you continue to post content that people are not interested in, they will show your page less and less.
Follow these steps and let us know how it goes! Or better yet, just schedule your discovery call and learn what we can do for your beauty business.