Ready Set BRAND was an immersive brunch mastermind experience that took place on Saturday, April 27 in Toledo, OH! If you were in the building with us as an attendee or panelist, definitely make sure to add your thoughts in the comments section. I’d also love it, if you would keep the learning and connecting going by plugging into my online community; let’s get serious about how we’re showing up in the world. A strong personal brand can really help you to advance rapidly and ensure you are thought of for those high-level projects and opportunities.
I’m going to break down the top take-aways from this mastermind gathering. Each panelist brought something so unique and different to the gathering, some were full-time business owners, some with store fronts, some operate only online, some working their businesses alongside building their careers, but all very intentional about building their personal and professional brands. Daryl Layson, Laurel Lovitt, Camisha Shamaine, Angela Lucas, and Tee Capel brought it! Here are some of the gems they dropped!
- Branding begins with internal work first! What is your why? How do you want people to perceive you? How will this perception help you advance your career and/or business? Camisha, recommends doing quarterly self-check ins to take a temperature read on how well you’re doing in your initiatives and what changes need to be made.
- You don’t have to make social media your life, but you should have a presence on a platform (or two) of your choice. Social media is a time drain, and there are many negatives, however, it is the way our world is moving, and social media can also be extremely helpful in building your brand. Angela says that you must make sure you’re showing up the same in real life as you do on social media. That’s key! Social media does help you to increase your visibility, establish trust, and consistency. Daryl even gained a mentor because of his non-traditional methods and being the same dapper guy in person, as he is online. Tee has built a nice following in cities across the country, just based on how streamlined her website is and how beautiful her pieces are. What platforms do you like to use to build your brand?
- Aesthetics for your brand don’t have to break the bank! What are the little things that you can do to provide a personal touch and make an impact? Anything from wardrobe items, branded thank you notes, professional logo, stationary, labels, website, personal email signature, using chat bots to help with customer service, professional photoshoot, signage, and anything else that helps you to show up better in person and/or online. Tee suggests that if you cannot afford to pay for these things, to find others you can collaborate and partner with to build your businesses together, become an affiliate or ambassador, and even barter. I’ve also developed a guide for free and low cost tools you can use to help you show up better online.
- Sometimes, social media can make you play the comparison game, but it is also great to see how others are doing with similar ideas, understand where your industry is going, and identify how to differentiate yourself from the pack. Doing research on social media and online has allowed Laurel to stay on the cutting edge of the children’s party and entertainment industry. She has been able to continuously offer new and innovative services and build a vertical brand because of it.
- Keep the same energy and excellence from your social media presence, to in person, to your email correspondence, to your performance from project to project and person to person. If one thing is out of alignment or unclear, people don’t know what to believe about you.
- You control the narrative on you, and it starts with the small things! Do you go the extra mile? Are you committed to becoming a student first? Going back to #1, are you ready to do the internal work? Angela spoke at Code City, and she touched on what she did to position herself for better opportunities and learn different industries. Oftentimes, you have to overcome imposter syndrome and that pesky internal critic. Sis, you are worthy! Go for it! It can be done!
- Lastly, develop yourself personally and master your mind! Camisha, is always looking to make herself better. Here’s a download of what our panelists are listening to and reading: Jopwell, Building a Story Brand, Human Design/follow @ayceebrown on Instagram, Sandi Kerwitzki (sp?), The Secret (on Netflix), Rich Dad Poor Dad, 17 Hats helps with keeping processes streamlined, and Brendon Burchard were some of the resources they mentioned.
Did you attend the Ready Set BRAND mastermind experience? What were your take-aways? Even if you weren’t able to attend, what advice do you have on building a strong personal and professional brand?